ALYSON

Ads Growth & Market Strategy

ZH
Resume

Resume Overview

With 8+ years in advertising client operations and merchant growth across ByteDance platforms and international teams, Alyson focuses on tiered client operating systems, ad-penetration and ARPU growth, merchant issue resolution, and cross-functional execution across sales, product, design, and supply chain.

Hangzhou / Open to global travelluaylynd@gmail.comDownload PDF

Role Fit Highlights

A concise view of Alyson's value structure, role fit, and working style for hiring teams.

What Stands Out

  • Operates from a growth-lead lens rather than a campaign-only lens, connecting merchant segmentation, ad efficiency, content supply, and cross-functional execution.
  • Brings both platform-side and merchant-side experience across Douyin and TikTok commerce, including partner growth, product feedback, and operating-system design.
  • Adds real cross-market execution from long-term Indonesia work across local merchant growth, brand promotion, and cross-cultural team management.
  • Balances hard outcomes with repeatable methods, combining ARPU uplift and ad penetration with SOP design, diagnosis loops, and issue-resolution systems.

Where The Fit Comes From

  • Multiple roles centered on building new systems from zero to one, making Alyson well-suited for new-business and new-market build-outs.
  • Indonesia experience provides real cross-cultural operating reference points rather than theoretical international exposure.
  • Brings repeatable strengths in client operating methodology, growth-path judgment, and execution under competitive pressure.

Core Capabilities

Alyson's approach is organized across growth strategy, merchant operations, cross-functional execution, and content judgment.

Tiered Operating Systems

Builds tiered operating systems from zero to one, including qualification rules, resource allocation, and SOPs that make growth repeatable.

Ad Growth And ARPU Uplift

Diagnoses ad growth beyond campaign settings, connecting budget, content, assortment, and operating coordination to ARPU uplift.

Merchant Enablement And Content Methods

Combines training, one-on-one diagnosis, and reusable content methods to build merchant-enablement systems.

Cross-Functional Program Leadership

Moves programs across sales, product, content, design, supply chain, and governance by turning messy coordination into clear operating rhythms.

Platform Judgment And Market Analysis

Extends beyond execution into platform analysis, competition framing, budget logic, and market judgment for higher-level business decisions.

Cross-Market Execution

Brings bilingual, on-the-ground overseas execution with experience across local teams, merchant communication, and market adaptation.

Experience

2024.07 - 2025.07

Product Operations Strategy Specialist · 1688 Cross-border Channel

Alibaba

  • Designed tiered merchant strategies and product recommendations for cross-border procurement growth.
  • Worked with MCNs, sourcing agents, and online design partners in the customized-procurement project to improve GMV and conversion.
  • Built an external trend-monitoring mechanism and partnered with product teams to iterate merchant operation tools.
2023.05 - 2024.07

VP · Localized E-commerce & Content Matrix Operations

PT. Orange Internet Technology

  • Led merchant growth and advertising operations across categories in Indonesia, building a tiered system for new and existing merchants across 20+ stores and 300+ accounts.
  • Improved ad penetration through content distribution, creator partnerships, and brand advertising, achieving ROI 3+ within one month for some zero-follower accounts.
  • Managed local teams and built issue intake, diagnosis, and feedback workflows to improve merchant retention and satisfaction.
2021.05 - 2023.05

TikTok E-commerce Operations Manager (Merchant Growth)

ByteDance

  • Supported ad performance and ARPU growth for KA and mid-market merchants, with selected merchants achieving 2000%+ monthly growth.
  • Raised ad penetration through training, field visits, and one-on-one diagnosis while partnering with content and supply-chain teams on breakout growth cases.
  • Backed industry campaigns and major PM initiatives, coordinating 5 departments and 8 teams to execute operating systems.
2019.02 - 2021.05

Douyin Ad Operations Lead & Merchant Enablement Lead

ByteDance

  • Led a new-merchant ARPU initiative, building the team and SOPs from zero and finishing the project cycle with zero complaints.
  • Served 500+ e-commerce merchants and tailored growth and ad strategies by budget level and merchant tier.
  • Built national merchant enablement curricula and offline field programs, reaching 90%+ course retention and 80%+ intent-to-conversion.