Project Experience
A focused selection of projects that best shows Alyson's growth judgment, cross-functional execution, and delivery depth.
Selected Casebook
Start with these cases to see how Alyson frames problems, chooses levers, drives coordination, and lands outcomes.
Merchant growth and ad-penetration system build-out in Indonesia
Led merchant growth and advertising operations in Indonesia, building a localized system from store operations and content distribution to brand growth.
KA merchant ARPU and advertising growth initiative
Within TikTok e-commerce, built focused support for KA and mid-market merchants by aligning content, ads, and operating execution to increase growth efficiency.
KA supply-chain and TikTok commerce uplift program
Led selection strategy and project management while aligning teams across countries on product segmentation, supplier evaluation, and ad standards.
Live-commerce ad transition program
Moved long-tail merchants from short-video selling toward an ad-driven live-commerce model through segmentation, training, and review loops.