Objective
Help priority merchants raise creative quality and ad performance through an extensible content-operations system.
Works
Merchant creative uplift playbook
Based on merchant enablement and KA merchant growth support at ByteDance.
Script & Content Logic
Focused on content structure, audience reach, selling-point expression, and ad linkage rather than isolated asset polishing.
Role
Content strategy, methodology design, merchant enablement
Case Value
Highlights how content strategy links to ad performance and how methodology can support priority-merchant growth.