Objective
Build a repeatable templating and evaluation system for high-conversion ad creatives.
Works
Creative templating and iteration system for breakout videos
Drawn from TikTok and Douyin e-commerce advertising and merchant enablement work.
Script & Content Logic
Unified creative logic across scripting, shot structure, hook design, and review metrics to support continuous merchant optimization.
Role
Strategy design, script methodology, creative evaluation
Case Value
Shows how high-performing creative patterns were turned into a reusable operating system for ongoing optimization.