Objective
Design a steadier brand-content matrix across flagship accounts, distribution accounts, creator collaboration, and channel cadence instead of simply multiplying account count.
Works
Brand account matrix and multi-channel content planning
Built from Indonesia merchant-growth work across store operations, creator collaboration, and brand promotion, then distilled into a matrix and distribution framework.
Script & Content Logic
Focuses on account-role design, content layers, publishing cadence, and paid-distribution coordination so that a brand matrix supports growth strategy and budget efficiency rather than undifferentiated posting.
Role
Matrix strategy, content planning, distribution-system design
Case Value
Shows how a brand account matrix can support growth strategy, budget efficiency, and cross-channel coordination.